Analysis of magazine covers

This magazine is aimed at males and females of 17 to 30. The main colour scheme is Gold, white and black, which are quite sophisticated and more mature colours. The serif font is quite archaic and the gold colour adds a more grown up feel to the cover. The headings are also more serious and the celebrities named are of an older generation. The magazine itself is quite old so the layout and design are much more aged and sophisticated.
The cover photo is very mature and simple but still is a poignant eye-catching shot. The fact he is wearing a shirt and the rough age of the model (Johnny Depp) also suggests a slightly older audience as they can relate to ages. The title of the magazine ‘rolling stones’ shows how it’s aimed at an older audience because of the generation of a band with the same name and the font its written in, which is quite classic.

This is a pop magazine aimed younger female readers aged from 11 to 16 because of the use of pink on the cover and the use of very bright colours. The main colour scheme is pink yellow, green and blue. This also makes the magazine very eye-catching and fun. I think the use of big bold lettering and the colourful font is aimed at a younger audience and the free posters and other free things also say its for a younger audience. The magazine is also quite a new publication so the layout and design is quite original and fresh.
The cover photo is very playful and not really serious aiming it at a younger audience .The clothes are quite funky and strange and all the people on the cover are quite young so the audience can relate more to them. The name of the magazine ‘smash hits’ also refers to a younger audience, as does the tag line ‘hogging the hits’ with the use of alliteration and slang.