Friday, 8 April 2011
Case Study - IPC Media
IPC Media
IPC was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications. IPC was created five years later.
They currently have 85 media brands and their print brands reach almost two thirds of UK women and 44% of men’s. They have a large portfolio selling over 350 million copies each year.
Have three core audiences
· Men – which includes magazines such as; Nuts, Guitar and Horse and Hound.
· Mass market women – which includes magazines such as; Look and TV Times.
· UP market women – which includes magazines such as; Ideal Home, Marie Claire.
Other magazines include NME, Uncut, Guitar and Bass and Country life.
Each year, five million music magazines are sold in the UK. The Music sector generates over £15.5m of annual RSV on the UK newsstands with almost half generated by the two weeklies (NME and Kerrang!)
NME delivers an ABC of 33,875 in print.
Initial Ideas for Music Magazine!
Initial Ideas
* I am going to make my music magazine a chart magazine with all the latest news and artists from the charts featured in my magazine.
* It will be a monthly magazine.
* My target audience for my music magazine will be male and female teenagers or young adults who are interested in music.
* It will contain interviews with popular chart artists about their latest albums and what they have been up to. It will be chatty and friendly to attract my target audience.
* I am going to call it either POPular or TUNES as I think these names or simple but effectively eye catching.
* I am going to use a colour theme of either RED or YELLOW to attract my target audience.
* My double page spread will be an interview with a new male artist. It will contain news about his new album and what are his favourite things to do. It will match or link to the colour theme of the contents page and front cover.
* I will have page listings and photos on my contents page to tell the audience what is being featured in this months issue.
Music Magazine Proposal!
Music Magazine Proposal
My magazine will be a monthly music magazine called TUNES. It will contain recent news and gossip about what’s happening in the music world as well as interviews with popular and up coming artists. It will be mainly a pop magazine aimed at 15-24 year old males and females. It will appeal to C1 and D social classes.
I am going to complete all my design work on InDesign and using Photoshop when needed.
My front cover will have a head shot of a female pop artists as its main focus with tag lines down the left hand side explaining the content of my magazine this month, such as interviews with artists and the best gigs coming up. The colour theme will be a bright red with black and white text in a simple yet appealing font. For my mast head front I am thinking of using Tunes.
The contents page will list page numbers and their content such as interviews, most waited for gigs and the top 40 chart for this month. It will also have a background colour of red so it links to the front cover. It will contain pictures of people going to be featured in my magazine and a sneak peak at what’s in next months issue.
In this issue there will be a double page spread on the latest new singer/song writer to hit the charts, Sammy Jones! The interview will include how he started out, how he’s finding his new life and what he enjoys about being famous. As well as when his new album is out and available to buy. The background colour of the double page spread will be a light yellow to attract males and females and will have photos of ‘Sammy’ playing his guitar and hanging out. The title will be in red to link to the contents and front cover.
I am going to put black frames around all my photos to make them stand out and make my magazine different from others.
Evaluation Question 7!
Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I have definitely developed my skills on the Mac as I was very unsure of the software in the preliminary task. I think this is because I have spent more time using them now and am used to their layout and how they work through completing my preliminary task and now my full product. I have especially improved in using InDesign, as I was very slow in finding the tool I wanted and in creating my preliminary tasks. But as I have spent more time using InDesign now and having grown more confident in trying new tools and remembering where certain tools are, I don’t spend as much time finding tools opposed to creating my tasks.
I have also improved in using a blog as before this task I hadn’t ever had one. I found I liked uploading my work instead of printing it and after a few tries found it easy to upload as well. At first I had trouble trying to upload photos but when I learnt how to do it I soon found it natural.
I didn’t use photo shop in my preliminary task so when I used it in my full product it was new to me but I didn’t find it that hard to use and found it was really useful for changing detail on photos especially my cover shot where I brightened the whole shot and also made the lips of my model a darker red.
I also feel I have improved my knowledge of what works for a music magazine and what doesn’t. For example what colours and attractive and what photos are the best for covers shots. What fronts are easy to read and what information the audience wants to read or know about. I also think I have improved my eye for magazine creating since the preliminary tasks.
Evaluation Questions 4 and 5!
I have combined these two questions and have presented them in a 'Prezi'.
http://prezi.com/rb6hvtuhmvza/question-4-and-question-5/
http://prezi.com/rb6hvtuhmvza/question-4-and-question-5/
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