Evaluation Question 3!

Question 3: What kind of media institution might distribute your media product and why?

IPC Media

*      IPC Media would be perfect for distributing my product because they have a very wide range of popular magazines and are very experienced having been formed in 1963 and now having over 85 media brands in print. I think this would be good for my product as they have a lot of experience with new magazines and how to market them best.

*      They also have a range of other very popular music magazine in their print such as NME and Kerrang! Who both have very high ABC’s. So IPC would be good at marketing and distributing my product as IPC reach almost two thirds of UK women and 44% of men so there would be good chance of my product being popular and read across the country.

*      Currently they don’t have any pop magazines in print so my magazine could potentially bring in a new market and reach a different target audience to the ones they are currently reaching, which would increase the profit of the company and broaden their overall audience.

*      Having so many magazines and so many years experience their reputation is built and their company is know, so having my product published by a IPC Media would be reassuring and a good start at attracting my target audience and making my product popular.

*      They also are solely a publishing company so wouldn’t be distracted by any other ventures that would over shadow my product.