Case Study - IPC Media

IPC Media

IPC was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications. IPC was created five years later.

They currently have 85 media brands and their print brands reach almost two thirds of UK women and 44% of men’s. They have a large portfolio selling over 350 million copies each year.

Have three core audiences

·      Men – which includes magazines such as; Nuts, Guitar and Horse and Hound.

·      Mass market women – which includes magazines such as; Look and TV Times.

·      UP market women – which includes magazines such as; Ideal Home, Marie Claire.

Other magazines include NME, Uncut, Guitar and Bass and Country life.

Each year, five million music magazines are sold in the UK. The Music sector generates over £15.5m of annual RSV on the UK newsstands with almost half generated by the two weeklies (NME and Kerrang!)

NME delivers an ABC of 33,875 in print.